Digital marketing is all about acquiring new customers, and the best way to track your success in this area is through the metric known as NCPA. In this article, we’ll explain what NCPA is and why it’s such an important measurement for any business looking to scale their digital marketing efforts.
NCPA is the same as CPA, but only calculating new customers into the equation.
To calculate NCPA, simply take your total advertising spend and divide it by the number of new customers acquired. This will give you your NCPA.
For example, let’s say you spend $100 on digital ads and acquire 10 new customers. Your NCPA would be $10.
Having this separate NCPA metric helps keeps you and your team focused on customer acquisition.
And it also allows you to see how well your digital marketing campaigns are working to acquire new customers specifically.
If you’re not tracking NCPA, then you’re really only getting half the picture when it comes to your digital marketing success. Make sure you start incorporating this metric into your reporting and decision-making process going forward.
Don’t be fooled by overall sales and ROAS. If you’re not acquiring new customers, your brand will eventually die.
And that’s why NCPA is the leading indicator of success for any digital marketing campaign. It allows you to see how much you’re spending to acquire new customers and whether or not those efforts are sustainable in the long run. So start tracking it today and use it to inform your future decisions. Thanks for reading!