Are you looking to venture into the world of TikTok advertising? If so, you’re in luck! In this post, we’ll share with you a few important secrets to help dramatically improve your odds of success from the jump. So without further ado, let’s get started!
Build your organic profile early
Before you start spending money on ads, it’s important to first build up your organic profile and following. This will give you a solid foundation to work from and ensure that your ads are being seen by people who are already interested in your content.
Think outside the traditional ad format: With TikTok ads, you have the opportunity to really get creative with your content. Think outside the traditional ad format and come up with something that will truly capture people’s attention.
People will go from your ads to your organic profile to check you out. Make sure your profile is ready for this.
Always leverage the “Spark Ads” feature
The “Spark Ads” feature is a great way to give your organic posts a little extra boost and help them reach a larger audience. By including keywords in your post, you can make sure that your ad will show up when people are searching for related content. You’ll see a big rise in account follows if you leverage this feature. More often than not you’ll also see better conversion rates using this feature as well.
Target broad and let the machine learning take over
TikTok has some of the best targeting options out of any social platform. When you’re first starting out, it’s best to target broadly and let the TikTok algorithm do its job. The algorithm is constantly learning and will serve your ads to people who are most likely to be interested in them.
Obsess over the optimization of the first 5 seconds of your ad creative
Test test test. Always be testing different ad creatives to see what works best. But in particular, you should pay close attention to the first 5 seconds of your ad as that’s when people are most likely to decide whether or not they’re going to watch the rest of it.
I wish I knew these 4 things before starting my first TikTok ad campaign. These tips will give you a massive head start.