If you’re not already familiar with TikTok, it’s a social media app that’s especially popular among teenagers and young adults. It’s sort of like a cross between Instagram and Vine, and it’s been growing in popularity rapidly over the past year or so.
As with any other social media platform, businesses can advertise on TikTok. But there are a few specific things to keep in mind when advertising on TikTok that make it different from other platforms. Here are four of the most important things to know:
The 9:16 Advertising Format
Most videos on TikTok are filmed in the 9:16 aspect ratio, which is very different from the typical 16:9 aspect ratio that’s used for most digital video content. This means that you’ll need to create your ads specifically for the TikTok platform if you want them to look good and make an impact.
TikTok users have a very short attention span, which means that your ads need to be quick, punchy, and to the point. You only have a few seconds to make an impression, so you need to make sure that your ad is creative and eye-catching enough to grab attention quickly.
Ad Creatives No More Than 60 Seconds Long
Speaking of short attention spans, one of the other things to keep in mind is that TikTok ads can be no longer than 60 seconds. This is shorter than most other social media platforms, so you’ll need to make sure that your ad is even more concise and to the point.
Unlike other social media platforms, TikTok ads are skippable after the first five seconds. This means that you need to make sure that your ad is attention-grabbing from the very beginning if you want people to watch it all the way through.
The Ad Platform Is Still In Its Infancy
TikTok only started offering advertising opportunities to businesses within the past year or so. This means that the platform is still in its infancy, and there are bound to be changes and updates in the future.
If you’re thinking of advertising on TikTok, it’s important to keep this in mind and be prepared for things to change. The platform could introduce new features or updates that could impact the way your ads are shown or how effective they are.
People Spend Tons of Time on the Platform
Finally, it’s worth mentioning that people spend a lot of time on TikTok. The average person spends around 46 minutes per day on the app, which is a lot compared to other social media platforms. This means that there’s a good chance your ad will be seen by a lot of people if you decide to advertise on TikTok. And your ad impression frequencies will stay lower.
Of course, this also means that you’ll need to make sure your ad is high-quality and relevant to your target audience if you want it to be successful.
Even though TikTok is still fairly new to the advertising world, there’s a lot of potential for businesses that are willing to experiment with the platform.