If you’re considering using TikTok ads as part of your marketing strategy, it’s essential to factor in the ad approval process timeline. Let’s dig into it:
The Approval Process Timeframe: On average, TikTok ads are usually approved within 24 hours, but it can sometimes take up to 48 hours. This includes weekends and holidays as TikTok reviews ads seven days a week. It’s important to note that this is an estimated time frame and it can vary depending on a few factors.
Factors Influencing Approval Time: The approval time can be impacted by several elements such as ad content, the complexity of the ad, and the volume of ads currently in the review queue. For instance, ads that comply with TikTok’s community guidelines and advertising policies are more likely to be approved faster.
So, if you’re planning a time-sensitive campaign, it’s wise to submit your ads at least 48 hours in advance to ensure they are approved and ready to go live when you need them. It’s always better to plan ahead, allowing for any potential revisions that might be necessary if your ad is initially disapproved.