- Successfully launch this new brand
- Transitioning from the popular brand The Original Scrapbox
- Maintain high ROAS levels
- Scale & meet aggressive growth forecasts
Formally The Original Scrapbox, a key long-term strategic move for the business was a brand transition to Create Room. In doing so, we had the challenge of transitioning a high spend, highly successful advertising campaign to a new brand without any disruption in performance.
Primarily focused on Facebook Ads and Google Ads, we were able to provide a 42% YoY sales lift for the brand in 2018, 56% growth in 2019, and are on pace to hit similar growth numbers in 2020. A large part of our success has been based on our ability to create an advertising strategy that coincides with the brands longer, more complex purchase consideration cycle.